From Personal Branding to Corporate Branding: Building International Credibility

In collaboration with South Mediterranean University (SMU) – through its Mediterranean School of Business (MSB) and LCI – TBCC is pleased to present a strategic masterclass dedicated to helping professionals and organizations strengthen their international presence.

In today’s world, credibility, visibility, and reputation have become key drivers of growth and influence. This session will explore how individuals and organizations can build strong, authentic brands and enhance their credibility in an increasingly global and competitive environment — from personal branding to corporate branding.

This marks the beginning of a new collaboration between TBCC and SMU, aimed at creating meaningful opportunities for professionals, entrepreneurs, students, and business leaders alike.

The session will feature a practical, hands-on conversation with two experts from the UK market, who will share insights, first-hand experience, and best practices for successfully approaching the UK market.

Dr. Salma-Inès Daou – Marketing Masters Lead, MSB
Elizabeth Ravicino – University Lecturer

A certificate of attendance will be provided.